Via Daveberta, comes news that the Alberta Liberals will be rebranding themselves as Liberalberta. The change is expected to include a new website, logo, and party colours. The shift from red to green is no doubt an attempt to capitalize on the overwhelming success of the Alberta Green Party in recent years.
I’ll reserve judgement until I see the new look. As I’ve written before, all options should be on the table for Alberta’s left-wing parties, and it makes sense to rebrand a sagging product. But when you’ve been out of power for 95 years, it’s obvious that the
ALP’s LAP’s problems run deeper than cosmetics.