{"id":5089,"date":"2013-04-24T12:30:07","date_gmt":"2013-04-24T16:30:07","guid":{"rendered":"http:\/\/www.calgarygrit.ca\/?p=5089"},"modified":"2013-04-24T11:45:02","modified_gmt":"2013-04-24T15:45:02","slug":"liberals-respond-justin-time","status":"publish","type":"post","link":"https:\/\/www.calgarygrit.ca\/?p=5089","title":{"rendered":"Liberals Respond Justin Time"},"content":{"rendered":"<p>When the Conservatives launched attack ads against Stephane Dion in January 2007, it took the Liberal Party <a href=\"https:\/\/www.calgarygrit.ca\/?p=1373\">three months to respond<\/a>. Never again, they vowed. <em>Next time we&#8217;ll fight back!<\/em><\/p>\n<p>Just Visiting first aired in May 2009, yet we didn&#8217;t see a rebuttal until <a href=\"http:\/\/www.cbc.ca\/news\/canada\/story\/2009\/09\/06\/liberal-ads-ignatieff.html\">Labour Day <\/a>.<\/p>\n<p>So the first thing you need to know about the new Justin Trudeau ads, released today, is that the Liberal Party has learned its lesson (and all it took was the near destruction of the party!). In politics, you must define or be defined, and those who let themselves be defined wind up leading guest lectures rather than governments.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/ILBwN_Ut_pM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The form this counter-punch has taken is to briefly address the attacks then, quite literally, change the channel to Justin&#8217;s more positive message. It&#8217;s <a href=\"https:\/\/www.calgarygrit.ca\/?p=5049\"><em>exactly <\/em>what I called for last week<\/a> &#8211; use the attack ads as a foil to further define Trudeau as the positive and optimistic candidate. Trudeau promised &#8220;hope and hard work&#8221; in his <a href=\"https:\/\/www.calgarygrit.ca\/?p=4951\">showcase speech<\/a>, and this ad is right on message. <\/p>\n<p>The classroom setting is a nice touch given the Tory ads attacked him for being &#8220;just a teacher&#8221;. I know it&#8217;s a very minor detail, but I dig the math on the blackboard, if only because it subtly makes the viewer think &#8220;serious math teacher&#8221; rather than &#8220;drama teacher who enjoys taking his clothes off&#8221;. Similarly, gently reminding Canadians that he&#8217;s a father projects a certain level of maturity. Like I said &#8211; define, or be defined.<\/p>\n<p>If I wanted to walk from Math class to Biology, we could further dissect every line and detail of the ads but, at this stage, the important thing is that the Liberals responded and they responded on message. That may not sound like a lot, but for a party that failed to do this the last two times out, that&#8217;s a huge win.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the Conservatives launched attack ads against Stephane Dion in January 2007, it took the Liberal Party three months to respond. Never again, they vowed. Next time we&#8217;ll fight back! Just Visiting first aired in May 2009, yet we didn&#8217;t see a rebuttal until Labour Day . So the first thing you need to know [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,983],"tags":[1000],"class_list":["post-5089","post","type-post","status-publish","format-standard","hentry","category-ads","category-federal-politics","tag-justin-trudeau"],"_links":{"self":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/5089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5089"}],"version-history":[{"count":8,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/5089\/revisions"}],"predecessor-version":[{"id":5097,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/5089\/revisions\/5097"}],"wp:attachment":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}