The news of the day is of a leaked memo from Jason Kenney’s office asking Conservative riding associations for funds to help target ethnic voters in the next election. <\/p>\n
There’s the predictable kerfuffle over Kenney using government resources<\/a> for partisan activities, but in the long list of Conservative transgressions this one seems fairly minor. Compared to the millions in taxpayer dollars used for partisan advertising<\/a> or the $800,000 laundered<\/a> in the poorly named “in and out” scheme, using the wrong letterhead doesn’t seem like that big a deal.<\/p>\n Besides, for once the Tories have admitted they were in the wrong. And if you’re surprised Jason Kenney is targeting ethnic voters, then you’ll also be shocked, shocked<\/em> that gambling is going on at Rick’s Cafe.<\/p>\n So let’s look at this document for what it is – a fascinating glimpse at the Conservative playbook.<\/p>\n According to the memo, the Tories already have $175,000 in the bank for this program, and are hoping to raise another $208,000. With this cash, they’re planning a heavy TV buy starting March 15th, with a major “launch” at an Indian cricket match on March 20th. The memo also includes data on voting trends, sample scripts, and advertising strategies. <\/p>\n It all makes for an interesting read, especially if you’re working for the incumbent in one of the ridings Kenney is targeting…<\/p>\n Breaking Through – Building the Conservative Brand in Cultural Communities<\/a>