{"id":1919,"date":"2008-09-16T18:18:00","date_gmt":"2008-09-16T22:18:00","guid":{"rendered":"http:\/\/www.calgarygrit.ca\/?p=1919"},"modified":"2008-09-16T18:18:00","modified_gmt":"2008-09-16T22:18:00","slug":"election-08-ad-watch-jack-attaque","status":"publish","type":"post","link":"https:\/\/www.calgarygrit.ca\/?p=1919","title":{"rendered":"Election ’08 Ad Watch: Jack Attaque"},"content":{"rendered":"

I don’t intend to review all the Quebec ads that come out this campaign since, by most<\/em> of the definitions offered, I’m not a member of the Quebec nation. I will do a quick overview of them at some point, if only to get an idea of the Quebec strategies the parties are using.<\/p>\n

But the NDP<\/span> “Bush Ad” is just so darn impressive that it’s worth taking a look at.<\/p>\n

<\/embed><\/object><\/p>\n

First Impressions<\/strong>: And I thought the new Batman movie was dark…<\/p>\n

Ad Intent<\/strong>: Harper = Bush = scary<\/p>\n

Tagline<\/span><\/strong>: Le Pouvoir<\/span> de<\/span> Changer<\/em><\/p>\n

Things that work<\/strong>: It’s incredibly powerful with great imagery guaranteed to make you take notice and give you chills – some of the effects are almost subliminal (watch the little kid’s head explode at the 5 second mark). It attacks Harper on the issues where he’s vulnerable and there doesn’t appear to have been much of a “they’ve gone too far” backlash.<\/p>\n

Things that don\u2019t work<\/strong>: Very little, except for the one knock I’ll mention when I grade it.<\/p>\n

Soldiers in our Cities with Guns: <\/strong>The black and white, larger than life leaders, soldiers<\/span>, and tanks, gave me a strong “World War 2 Newsflash” vibe. I’m thinking that was probably intentional.<\/p>\n

Do You Like Handcuffs:<\/strong> A pair of shackled<\/span> hands appear as the image under the words “esclave<\/span> des<\/span> petrolieres<\/span><\/em>“.<\/p>\n

Clich\u00e9<\/span> Score<\/strong>: 3 (The Harper-Bush comparison is worth a point. The black and white in an attack ad is worth a point. The military imagery is worth a point.)<\/p>\n

Grade<\/strong>: A-
It’s an A+ ad on it’s own. Still, I need to dock them some marks because I’m not convinced the NDP<\/span> are actually fighting the Tories for votes in Quebec. NDP<\/span> votes will come more from the Bloc, so it’s debatable how much this will actually help them.<\/p>\n

Reader Grade<\/strong>:<\/p>\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n
How Would You Rate This Ad?<\/td>\n<\/tr>\n
A<\/td>\n<\/tr>\n

<\/p>\n

B<\/td>\n<\/tr>\n
C<\/td>\n<\/tr>\n
D<\/td>\n<\/tr>\n
F<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n
See Results<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/form>\n

Previous Ads<\/strong>: See the softer side of Steve<\/a>, Bad actors love Harper<\/a>, Jack Attack<\/a>, THE Green Shift<\/a>, Viva Los Vegas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t intend to review all the Quebec ads that come out this campaign since, by most of the definitions offered, I’m not a member of the Quebec nation. I will do a quick overview of them at some point, if only to get an idea of the Quebec strategies the parties are using. But […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1919"}],"version-history":[{"count":0,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}