{"id":1904,"date":"2008-09-09T23:40:00","date_gmt":"2008-09-10T03:40:00","guid":{"rendered":"http:\/\/www.calgarygrit.ca\/?p=1904"},"modified":"2008-09-09T23:40:00","modified_gmt":"2008-09-10T03:40:00","slug":"election-08-ad-watch-the-green-shi","status":"publish","type":"post","link":"https:\/\/www.calgarygrit.ca\/?p=1904","title":{"rendered":"Election \u201908 Ad Watch: THE Green Shift"},"content":{"rendered":"

<\/embed><\/object><\/p>\n

First Impression<\/strong>: Does anyone else have an uncontrollable urge to go recycle something?<\/p>\n

Ad Intent<\/strong>: Sell the Green Shift to Canadians, highlighting the positive aspects of it. Portray the Liberals as having a plan for the environment.<\/p>\n

Tagline<\/strong>: “This is just the beginning of what we will do with our great country Canada. “<\/p>\n

Things that work:<\/strong> Frames the Green Shift in a way that people should be able to support it \u2013 polluters pay, green jobs, clean water, tax cuts, etc. Good visuals used throughout it.<\/p>\n

Things that don\u2019t work<\/strong>: Will it really make someone casually paying attention to the TV stand up and want to vote Liberal?<\/p>\n

Clich\u00e9 Score<\/strong>: 1.5 – We\u2019ve set the precedence that a Canadian flag is worth 0.5 points<\/a>. \u201cour great country Canada<\/em>\u201d is worth a point.<\/p>\n

Grade<\/strong>: B. A good way to introduce the plan (3 months after it was launched) and stake out the environmental turf.<\/p>\n

Reader Grade<\/strong>:<\/p>\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n
How Would You Rate This Ad?<\/td>\n<\/tr>\n
A<\/td>\n<\/tr>\n
B<\/td>\n<\/tr>\n
C<\/td>\n<\/tr>\n
D<\/td>\n<\/tr>\n
F<\/td>\n<\/tr>\n
<\/td>\n<\/tr>\n
See Results<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/form>\n

Previous Ads<\/strong>: See the softer side of Steve<\/a>, Bad actors love Harper<\/a>, Jack Attack<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

First Impression: Does anyone else have an uncontrollable urge to go recycle something? Ad Intent: Sell the Green Shift to Canadians, highlighting the positive aspects of it. Portray the Liberals as having a plan for the environment. Tagline: “This is just the beginning of what we will do with our great country Canada. “ Things […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1904","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1904"}],"version-history":[{"count":0,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1904\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}