{"id":1895,"date":"2008-09-04T23:38:00","date_gmt":"2008-09-05T03:38:00","guid":{"rendered":"http:\/\/www.calgarygrit.ca\/?p=1895"},"modified":"2008-09-04T23:38:00","modified_gmt":"2008-09-05T03:38:00","slug":"election-08-ad-watch-see-the-softer-side-of-steve","status":"publish","type":"post","link":"https:\/\/www.calgarygrit.ca\/?p=1895","title":{"rendered":"Election ’08 Ad Watch: See the Softer Side of Steve"},"content":{"rendered":"

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Also: Stephen Likes Veterans<\/a>, Stephen Likes Immigrants<\/a><\/p>\n

Initial Reaction<\/strong>: Who is this man and what has he done with the vindictive bully I’ve come to know and love over the past three years?<\/p>\n

Ad Intent<\/strong>: Soften Harper up. “Uncle Louis” him, some might say<\/a>.<\/p>\n

Tag Line<\/strong>: “We’re Better Off With Harper”<\/p>\n

Things That Work<\/strong>: Harper sounds more genuine than the “average Canadians” who were raving about him in the first wave of ads.<\/p>\n

Things That Don’t Work<\/strong>: He likes veterans. He likes immigrants. He likes his son. So?<\/p>\n

A Leader…of Fashion Trends<\/strong>: Stephen Harper tries valiantly to make sweater vests trendy again!<\/p>\n

Cliche Score<\/strong>: Couches and fireplace in each ad gives 3 points total. Talking about why you love veterans and your family is worth 2 points each…talking about why you love immigrants is worth 1 point. The Canadian flag also gets half a point, and the soft sensitive music gets 1 point for each ad it’s in. Add it all up and you get an average cliche score of 4.2 for these ads.<\/p>\n

Grade<\/strong>: B+ It’s like diving at the Olympics – you need to factor in the degree of difficulty. And making Stephen Harper look human has a very<\/em> high degree of difficulty. Hence the good grade.<\/p>\n

Reader Grade<\/strong>: <\/p>\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n
How Would You Rate This Ad?<\/td>\n<\/tr>\n
A<\/td>\n<\/tr>\n
B<\/td>\n<\/tr>\n
C<\/td>\n<\/tr>\n
D<\/td>\n<\/tr>\n
F<\/td>\n<\/tr>\n
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See Results<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/form>\n

Review of Previous Tory Ad<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Also: Stephen Likes Veterans, Stephen Likes Immigrants Initial Reaction: Who is this man and what has he done with the vindictive bully I’ve come to know and love over the past three years? Ad Intent: Soften Harper up. “Uncle Louis” him, some might say. Tag Line: “We’re Better Off With Harper” Things That Work: Harper […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1895","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1895"}],"version-history":[{"count":0,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=\/wp\/v2\/posts\/1895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calgarygrit.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}