But, whatever – no need to dwell on the juvenille antics<\/a> of the official Tory website. More important is the mainstream ad campaign<\/a>, which has a lot more meat on it (no pun intended). The ads will be running on<\/strong> gas pumps which is just freakin’ brilliant in my opinion, with gas prices soaring<\/a>. The ads themselves are a bit tacky, but should be effective at getting across the message the Tories want to get across.<\/p>\n There will also be radio ads (the “Darren” one being the best), and the campaign got some bonus earned media from the left-wing anti-Conservative media today:<\/p>\n -Slamming (Mulroney’s) “revenue neutral” GST.<\/p>\n![\"\"](\"http:\/\/3.bp.blogspot.com\/_L6NW1UySEKs\/SEyLOctfc1I\/AAAAAAAAAcM\/hDJA4mIJxLI\/s320\/dionlettuce.jpg\")
In the story<\/a> they quote Peter A. Nelson (yes, THE<\/em> Peter A. Nelson), executive director of the Atlantic Provinces Trucking Association and self-proclaimed amateur economist. In it, Mr. Nelson predicts Dion’s carbon tax will lead to $8 a head lettuce prices. Now, I noticed lettuce was $1.69 a head at Dominion on Saturday. Let’s just say $2 to keep the numbers even. So, even if we forget about the portion of that cost that comes from growing the lettuce and store profits, transportation costs would have to quadruple<\/em> in order for Nelson’s prediction to come to pass. Of course, like I said – no details so I guess it’s possible<\/em> there’s a $5.20 a litre gas tax in the plan, but I doubt it.<\/p>\n![\"\"](\"http:\/\/3.bp.blogspot.com\/_L6NW1UySEKs\/SEyPcA4UtVI\/AAAAAAAAAcc\/RIxHpzQx5I4\/s400\/torsuncoverlarge.jpg\")
Also launched today was the viral campaign<\/a>. Some of the site highlights include:<\/p>\n