Tony Clement

Issue Management

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In all the pages and pages of Census e-mails and documents released Tuesday, the excerpt above is probably the most telling. Just 2 days before the Census changes were made public, an internal Communications Plan was circulated proclaiming “These changes will not have a negative impact on the quality of the Census. Response rates and data quality will be comparable to previous censuses.”

In the margin was a lone voice of reason – “Really? Won’t some stakeholders argue the opposition?”.

I’d say that’s the understatement of the year.

This document reveals so much about what went wrong for the government and how one of the unlikeliest fiascos in Canadian political history was conceived. Just two days before the move was announced, they solicited “initial comments” on the plan…and it occurred to the government some people might oppose it.

Presumably this “grid on reactions” was heavy on passive aggressive tweeting.

Most alarming was the party line – that the response rate would be comparable and these changes would not have any negative impact on the quality of the data. This, despite warnings to the contrary from Statistics Canada three months earlier:


In short, Clement had been warned by the experts but decided to forge ahead. Rather than mount a reasoned defense of these changes, his strategy was to hope no one paid attention – after all, the Queen was in town, the World Cup was in full swing, and it was summertime! And really, who enjoys talking about statistics in the summertime? (besides me)

So Clement’s office employed a “communications strategy” which removed all mentions of their involvement in this decision, in the hopes they wouldn’t have to do any communicating:

They were not prepared, and it shows in the aftermath. Three days after the change was announced, Clement’s Communications Director e-mailed StatsCan asking if any other G8 countries used voluntary censuses. This is a fact so basic you’d need it for any sort of communications strategy – clearly, there was no expectation they’d actually have to defend the move.

Two weeks later, his office was asking questions about what this change meant when it came to releasing data 92 years later (as is done for Census data) – to me, this isn’t so much a communications problem, as a sign they hadn’t at all considered the ramifications of their actions.

Clement himself had his facts wrong on his first public statement about the changes (on Twitter, 3 days later), and he did not issue a real defence until 9 days after the change was announced, when he first mentioned the “coercion” argument (on Twitter). He answered questions for the first time two days later – again on Twitter, and again it showed he did not fully understand the issue.

At this point, the government was still hoping the issue would die. Sure, statisticians were angry and there had been newspaper editorials but the story was just too boring to last longer than a week or two. After all, it wasn’t like Helena Guergis was involved in it.

But the story didn’t die. So sometime around July 15th, the government decided to fight back. Clement’s office asked StatsCan for information about “Jedi responses” and prosecutions (yes, 3 weeks into this story, they still weren’t aware no one has ever gone to jail over not filling out a Census form). Three days later, Dmitri Soudas sent out a letter on the topic. The first mention of the PMO in any of the released documents falls on this same weekend, so it seems likely this was when they first started taking it seriously (how could they not after watching Clement flail around?). That was also when Maxime Bernier started pontificating, either by coincidence or PMO design.

Clement also began doing more interviews on the topic.

In retrospect, he should have stuck to Twitter.

Despite knowing very well that StatsCan had spoken against the change (and had begun saying things in e-mails like “with the utmost respect, the answer you provided is factually incorrect“), Clement made it sound like everything was hunky dory at StatsCan.

This, despite the Head Statistician making it perfectly clear he was not cool with this. Notice how he suggests editing the following statement:


To this:

Despite all evidence to the contrary, Clement kept up the idea that StatsCan supported the move. At McGill. In a Globe & Mail interview. His office kept pushing for Sheikh to validate the government’s decision – something they had made it clear they could not do. As StatsCan e-mails show, they believed Clement had “decided to put the ball in [their] court“.

So on July 21st, Munir Sheikh resigned. By putting the ball in Sheikh’s court, Clement turned a bad news story into the Great Census Crisis of 2010.

And now, thanks to these documents, the story has morphed into one of whether or not Tony Clement lied. Generally speaking, stories about lies and cover ups are easier for the general public to digest than ones on survey sample methodology.

This can all be traced back to that first “won’t some stakeholders argue the opposite” comment I posted off the top. Simply put, Clement’s office didn’t understand what they were doing and didn’t expect anyone to care.

As a result, we’re now into week 7 of a story that simply refuses to die. So if Tony Clement feels lonely, he really has no one to blame but himself.

For background on Census issue, you can read “Everything You Always Wanted To Know About The Census (But Were Afraid To Ask)

7 Weeks Later, Tony Clement Springs Into Action

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Actually, his proposed changes are rather meek, designed only to avoid a court challenge:

Stung by francophone anger, the Harper government is adding questions on French and English skills to the obligatory short-form 2011 census.

It’s a bid to quell the linguistic minority’s fears that scrapping a longer mandatory survey will make it harder to measure their presence in Canada.

These questions were part of the 40-page long-form census the Conservatives are making voluntary over the objections of a broad range of economists, statisticians, provincial governments and researchers who warn it will undermine the reliability of Statistics Canada’s data.

The decision came the same day a francophone appeal of the government’s decision to abandon the obligatory long-form census scored a modest victory. A Federal Court judge agreed to expedite the French-Canadian group’s application for an injunction against Ottawa’s census changes.

In the same breath, however, Industry Minister Tony Clement also announced the Tories plan to chip away even further at the coercions put in place to convince Canadians to fill out Statistics Canada census forms and surveys.

He said the Tories will bring in legislation this fall to remove jail time as a possible penalty for refusing to fill out any and all surveys. This includes the still mandatory short-form census, which until now was composed of about eight questions, as well as all other surveys conducted by Statistics Canada.

This begs two questions:

1. With the Census having gone to print on Monday, what will the additional cost of this change be?

2. With the threat of jail time gone, why not make the long form mandatory? I thought the coercion of jail time was the entire rationale for this change?

Tony Clement: Non-mandatory with the truth

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Tony Clement, on July 16th:

“I asked [Statistics Canada] specifically, ‘Are you confident you can do your job?’ They said ‘If you do these extra things: the extra advertising and the extra sample size, then yes, we can do our job.’ ”

[...]

Mr. Clement said the medical journal and other critics should trust Statistics Canada.

“I feel I’ve relied on the experts I should rely on – which is Statistics Canada. If I can rely on their expertise, then these groups should as well.”

But here’s what the experts were saying four months earlier:

On a voluntary Census we can get up to a 65-70% response rate, which is still not an acceptable outcome for a census (although it is for some social surveys of a recuring nature) and will require a substantial amount of additional funding.

Being Tony Clement

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Tony Clement, explaining the government’s census logic:

“Yeah, there are groups that are upset” about the government’s decision, Clement told reporters.

“Hey, listen, they had a good deal going,” he added. “They got good, quality data and the government of Canada was the heavy.”

Realizing fewer people will fill out a voluntary form, the government will send it to twice as many households, Clement said. He said businesses or others who don’t think the data is good enough can pay to get their own surveys done.

So, to summarize:

1. Cities, hospitals, businesses, and a slew of other Canadian groups used to get “good, quality data” to help them make decisions, plan programs, and offer services to Canadians. This was a bad thing.

2. Given Clement’s use of the past tense, he concedes they will no longer get “good, quality data”.

3. The government used to pay for this freeloading, which was unfair.

4. The government will now pay an extra $30 million under Clement’s new plan.

Everything You Always Wanted To Know About The Census (But Were Afraid To Ask)

Posted on by CalgaryGrit in Featured Posts, Federal Politics | Leave a comment

The Great Census Crisis of 2010 has its first music video. It’s only a matter of time before angry mobs of statisticians take to the streets holding “I’m with Fellegi signs” and chanting “What do we want? Mandatory long form Census! When do we want? Every 5 years!”. Don’t worry, if you can’t make the rallies, you can always show your support symbolically by wearing a Census-themed pocket protector.

Now, I fully recognize that during the summer the only random sampling Canadians are concerned about involves six packs. So for those of you who haven’t been grabbed by the witty “senseless Census” headlines, I present a summary of what the !%@# is going on.

WHAT EXACTLY IS THIS ALL ABOUT?

Governments have been conducting censuses for thousands of years – and the good ones are never voluntary. As a Charlie Brown Christmas taught us, Mary and Joseph didn’t have much of a choice when it came to being counted.

In Canada, the Census takes place every 5 years. All Canadians get the short form which asks the basic questions – name, age, gender, marital status, language. One in five houses get the long form which asks you about your sexual history, voting habits, and embarrassing High School nicknames. I’m kidding of course, but that’s what the government would have you believe. In reality, it asks questions about everything from your income to your ethnicity to your daily commute. On average, you’ll have to fill out 2 or 3 long forms in your life.

The debate focuses on the long form. Those trying to axe the Census argue these questions are an invasion of privacy. “Why the hell should the government know what time I leave to go to work?” they shout angrily on their twitter accounts and in Toronto Sun editorials.

Well,” the other side argues “so that cities can build roads and public transit to help you get to work on time. Duh.”

The reality is we live in an information age, and long form Census data is a valuable source of information. Governments use it to help plan communities and programs. Hospitals need it to provide the right kind of services and fight pandemics. Researches use it to track demographic trends over time. Masters students, like Stephen Harper, use it to write thesis papers. Think tanks, like the Fraser Institute, use it to prove their kooky right wing theories. And businesses use it all the time – just think of restaurants and grocery stores that sell ethnic foods or cater to specific client demographics.

THE PROBLEM WITH MAKING IT VOLUNTARY

As soon as you make a survey self-selecting (i.e. voluntary), certain types of people are more likely to fill it out. That’s why you really don’t want to put too much stock in the web polls on the Globe & Mail’s website.

Studies in the past have shown low income Canadians, visible minorities, and aboriginals are less likely to fill out voluntary surveys (I might add, these studies could only show this because we have Census data as a point of comparison). So if you’re trying to ensure government programs to help aboriginals are working…and low income aboriginals aren’t filling out the long form…you have a problem.

That’s why the US quickly scrapped plans to use a voluntary census after experimenting with the idea in 2003. Imagine that! Making sure it works first, instead of making the change because of a few angry e-mails.

THE GREAT CENSUS CRISIS OF 2010

Three weeks ago, it was quietly announced that the 2011 long form Census would become voluntary. Instead of being sent to every 5th household, it would be sent to every 3rd household. The cost of this? An extra 30 million dollars.

At first, the government’s response was limited 140 characters – a few tweets exchanged between Tony Clement and angry economists. After all, as Tony has since let it be known, the government that spends millions promoting Canada’s Economic Action Plan doesn’t believe government decisions “need to be shouted from every rooftop”.

I’m sure it never occurred to the man who said “only elites care about prorogation” that anyone would care about something as dull as survey methodology. Hell, Tony didn’t understand it himself and he was the Minister of Industry – how could normal non-elite Canadians be expected to understand the issue, much less care about it?

But slowly, people began taking notice and speaking out against the move.

The former head of StatsCan. The Canadian Medical Association. The Canadian Association of Business Economists. The Canada West Foundation. Municipal governments. Newspaper editorials (including those pro-government coercion communists at the National Post and Calgary Herald). Alex Himelfarb. Don Drummond (who sits on the StatsCan advisory panel which was…never asked for advice on the change). It’s a long list, and you can view it here. And here.

Oh, and all the provinces except Alberta now oppose the move – but even there, the City of Calgary has been critical saying it would “cripple” their decision making ability. And Edmonton Conservative MP James Rajotte (who is now assured of never getting into a Harper Cabinet) has broken ranks, demanding an explanation from Clement.

Faced with this backlash, the empire struck back this week. After all, the party which sends Happy Hanukkah cards to swing voters feels you have a right to your privacy. First, there was the Star Wars themed press release, and accusations that Census officials would break down your door at 10 pm while you were “trying to read” (reading? That sounds awfully elitist to me). Then, the Toronto Sun wrote an editorial comparing the long form Census to communism (you know who else conducted a Census? Hitler!).

Maxime Bernier has emerged as the government’s point man on this, which is understandable – if there’s anyone who understands how easy it is for confidential information to leak out, it’s Max. Bernier has laid out the government’s position which is, in short, that it’s wrong to “coerce” Canadians into filling out “intrusive” questions, under the threat of imprisonment.

LOOKING AT THE GOVERNMENT’S ARGUMENT

The problem with this argument, is that it’s inconsistent with the government’s actions.

If there are specific questions they feel are intrusive, they can be removed. Personally, I don’t find the Census any less intrusive than an income tax form, and data is only reported in averages and totals – there’s no way anyone anywhere will know what I wrote on my Census form.

If they don’t see any value in the long form, then they should axe it altogether and save the money.

If they feel it’s “coercive” to force Canadians to fill out a form, then why are they still being coerced into completing the short form? And why are farmers being coerced into filling out an equally intrusive agricultural long form? Furthermore, does the “tough on crime” party actually believe that threatening to put people in jail for breaking the law amounts to “coercion”? Oh, and I should add that no one has ever gone to jail in Canada for not filling out their Census form. Just thought I’d mention that.

In short, Clement has come up with a more expensive and less effective alternative.

Now, in fairness, the government has also claimed there’s a groundswell of Canadians who feel the Census is intrusive. And, if voters did feel this way, there might be an argument to make for changing it. I’d argue the benefits of the Census still justify it (I mean, who likes paying taxes or being called for jury duty), but it would be a fair argument.

Maxime Bernier claims “thousands of e-mails” were sent to him complaining about the long form Census in 2006. Perhaps, but we have no proof of this. I guess it’s possible Bernier misplaced them. What we do have proof from is 22 “expressions of concern” sent to StatsCan during the 2006 Census process, and 3 complaints to the privacy commissioner over the past decade. At the same time, the privacy commissioner has raised concerns about other programs which the government shows no interest in scrapping.

Still, the government’s decision appears to have found some support. Tony Clement has personally thanked 10 people by name on Twitter for their words of encouragement. By the way, Tony Clement has 3500 followers on Twitter.

WHAT NOW?

The government appears unlikely to back down and there’s no indication this issue has captivated the hearts and minds of Canadians.

Still, the Industry Committee will look into this. The head of StatsCan has resigned in protest. And groups opposed to the change will continue to raise a little hell.

So like it or not, expect a lot more news on the Census for the rest of this summer.

"In light of today’s media coverage…"

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This morning, Tony Clement gives an in depth Q & A in the Globe, where he talks about the relationship between StatsCan and the government, their role in the Census changes, and his relationship with chief statistician Munir Sheikh.

Clement ends the Q & A by assuring us that both him and Mr. Sheikh will release statements today in support of the changes:

Q: Ok. What is the point of the statement tomorrow? Why more statements?

A: I think Munir wants to assure Canadians that Statscan is going to do its job — and [explain] the nature of what that job is — and then I will want to assure Canadians that we have confidence in Statscan — that it can do its job.

And now

Head of StatsCan mulls future over census crisis

OTTAWA – The head of Statistics Canada says he’s “reflecting” on his position at the agency, the latest twist in the crisis over the government’s decision to scrub the mandatory long-form census.

Munir Sheikh issued a terse email to all agency employees today cancelling a planned staff meeting and saying he would comment soon — sparking speculation from insiders that he might resign.

[...]

“In light of today’s media coverage, I am cancelling the scheduled Town Hall meeting,” wrote Sheikh, a respected economist with service in both Liberal and Conservative governments.

“I am reflecting on my position and that of the agency and will get back to you soon.”

UPDATE – The Head of StatsCan has resigned in protest, saying the voluntary Census will not work. But hey, Tony knows best…

Clement to Farmers: Prepare to be Coerced

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Farmers still face mandatory agricultural census

Canadian farmers will still be required to fill out a questionnaire about their farming methods, even though the federal government is scrapping the mandatory long-form personal census because it says it is too intrusive.

In conjunction with the regular census, Statistics Canada also surveys farmers across the country, asking detailed questions about crops and farming techniques.

For example, farmers are asked about the area of land fertilized with manure, whether that manure was spread on the soil, injected into it, or fell randomly from a cow. [ed note: speaking of random sampling...]

CBC News has learned that this survey of farms remains mandatory, although the national long-form household census is being replaced with a voluntary version in 2011.

UPDATE - Clement was on The House yesterday, and he defended the farm Census:

In the radio interview, Clement did not address the concern that the change will cost more money as the new voluntary survey will be sent to more households than before. But he did explain why the mandatory long-form agricultural census was not scrapped.

Clement says the agricultural census is used for valuable measures “that will help farmers,” adding, “The argument obviously to farming associations and to farmers is, ‘You fill out the form, it’ll help the government help you in your farming activities.’”

He went on to say that the farm Census is the Minister of Agriculture’s decision – so any farmers who feel coerced, can take up their grievances with Gerry Ritz.

As the call for state sanctioned coercion grows…

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Via Aaron Wherry, a non-random sampling of opposition to the government’s plan to defile the Census:

To those who oppose the government’s changes to the census you can now add the Statistical Society of Canada, the Federation of Canadian Municipalities, the Inuit Tapiriit Kanatami, the Canadian Marketing Association, the Canadian Federation of Francophone and Acadian Communities, the Executive Council of the Canadian Economics Association, the director of the Prentice Institute at the University of Lethbridge, the senior economist at the Canadian Centre for Policy Alternatives, the Canadian Institute of Planners, the Canadian Association for Business Economics, and the editorial boards of the Saskatoon Star-Phoenix, Calgary Herald, Winnipeg Free Press and Globe and Mail.

They join the co-chairman of the Canada Census Committee, Ancestry.ca, city planners in Calgary and Red Deer, the Canadian Association of University Teachers, the former head of Statistics Canada, and the editorial boards of the Toronto Star, Montreal Gazette, Edmonton Journal and Victoria Times-Colonist.

And hot off the presses, the Association of Municipalities of Ontario has sent Clement an open letter decrying the move. Also, Pundits Guide talks about how the Census is used, and Susan Delacourt finds it a wee bit odd that a political party which probably knows your voting record, ethnicity, and favourite TV show has issues with Stats Canada collecting Census information. Colby Cosh does link to one of the few supporters of the government’s decision…and promptly rips him a new one.

Meanwhile, Tony Clement has yet to offer up an explanation over 140 characters for his decision, focusing instead on more important issues.

In those days Caesar Augustus issued a decree that a census should be taken of the entire Roman world…among those who felt like it

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I know this isn’t a big issue. I don’t expect facebook groups and protests in the streets over it. But, as someone who worked on the Census in the past, this really grates me:

Former StatsCan head slams census decision by Tories

OTTAWA – The former chief statistician of Canada says he would have quit his job if the Conservative government had tried to axe the long census form, as they’re doing now.

Ivan Fellegi, a veteran public servant who spent 51 years at Statistics Canada before retiring in 2008, says he’s alarmed by the decision to replace the long census form with a voluntary survey next year.

He joins a chorus of groups, including the Federation of Canadian Municipalities, the Canadian Council on Social Development and others who rely on the detailed data to make major public policy decisions.

“It would have been a heck of a lot better if this long-form census was cancelled because at least we would have saved $100 million — that would have had a rationale,” Fellegi said in an interview with The Canadian Press.

“To come out with something (voluntary) that has uncertain quality, and certainly for some groups it will be unpublishable quality, is not something that I can understand.”

The mandatory short census, with its basic questions on the ages and sexes of people in a household remains unchanged. But one-third of Canadians, up from one-fifth, will now receive a voluntary “national household survey” with detailed questions on ethnicity, education and income similar to those on the long census.

The cost of the change could reach $30 million, says Statistics Canada: $5 million for the additional mailout, and $25 million in case there is a major problem in getting people to respond.

The problem is that once you make the form voluntary, the sample becomes self-selecting, losing its randomness and, by consequence, its representativeness. The bottom line is that certain types of people will be more likely to fill out their form, skewing the results.

You’ll get far more accurate data from 1/5 of all households than you will from the 1/3 of all households that bother to complete their form. It’s the same reason why you get better data from a scientific telephone poll of 1,000 Canadians, than you do from the 10,000 people who vote on the Globe and Mail’s web poll.

Census data is used for everything from municipal governments deciding where to build schools, to entrepreneurs deciding where to open up new restaurants. Making the long form voluntary will compromise the data used to make thousands of public and private sector decisions.

Yeah, I know data collection isn’t sexy. But it’s important. This decision needs to be reviewed.