Category: Ads

  • The First Look at Redford’s Playbook

    That sound you hear is the unofficial starting gun on Alberta’s 2012 election, as the PCs launch their first round of negative ads, under the familiar “Danielle Smith: Not Worth the Risk” tagline. The immediate reaction by most has been similar to Don Braid’s: In my prehistoric memory, the Tories haven’t done anything like this […]

  • Ad Watch: The Best of Elxn41

    Over the past month, I’ve asked you to rate election commercials. I’ve gone back and calculated the mean grade for each, and will now count down the top 5 ads of the election. You’ll notice the following are all NDP or Liberal commercials. The Greens’ clever “change the channel” spot comes in at number 6, […]

  • Ad Watch: Compare and Contrast

    The Liberals release their final two ads of the election – one targeting the Tories, one targeting the NDP. How would you rate this ad? A B C D F See Results How would you rate this poll? A B C D F See Results You can rate other campaign ads here, here, here, here, […]

  • Ad Watch: Attacking Jack

    Over the past week, the Liberals launched a pair of attack ads going after the NDP (and a new positive spot). I present the second here, asking for your comments and ratings. Personally, I’m not so sure bringing up 2005 will do much for voters – it was 6 years ago, and I fail to […]

  • Ad Watch: Let’s celebrate the GST cut!

    In a commercial very reminiscent of what this blog’s readers voted the third best ad of the 2008 campaign, a woman frets about paying the bills and worries about the tax hikes a Liberal (or NDP!) government might bring in. Yes, we all know Ignatieff won’t raise the GST, but she doesn’t. So no one […]

  • Ad Watch: I…Won’t…Stop…Until…The…Job…Is…Done

    The NDP release the kind of ad you’re supposed to release when you’re surging. It’s all Jack, it’s all positive, it plays on that sense of momentum. How would you rate this ad? A B C D F See Results

  • "Canada must reflect the true character of the Canadian people"

  • Ad Watch: Mmmm…pancakes…

    The Tories and Liberals went neg earlier this week. And now, Jack Layton, running to be PM, is on the attack…against Michael Ignatieff . How would you rate this ad? A B C D F See Results

  • Ad Watch: Subtle Attacks

    We have new ads out by both the Tories and the Liberals. Both have picked their issue and gone on the attack. Conservatives: As the old saying goes, if you repeat something enough, it becomes true. On the bright side, there’s no mention of the coalition… How would you rate this ad? A B C […]

  • Ad Watch: My name is Steve and I AM CANADIAN

    The Conservatives roll out positive ads that tout, among other things, the role Stephen Harper played in winning World War 2 and the Summit Series. It is, without a doubt, the most cliche-filled ad to ever grace the airwaves, but that doesn’t mean it won’t work. It will make Canadians feel good about themselves and, […]

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